Influencer Marketing in COVID-19 Quarantine
No one could have seen this coming. Advertisers big and small have had to pause their campaigns or fundamentally rework them to fit within the needs of the current global crisis. At the very worst, many advertisers and brands have had to indefinitely put campaigns on the shelf. However, what remains is that now -- more than ever -- consumers are turning to their favorite creators on social media to discover products that could deliver them some comfort and entertainment in an unprecedented environment.
It’s our hope that these guidelines can help you on your journey in figuring out what to do next for your spending. If you have questions on anything specific, don’t hesitate to reach out to the Grapevine team. We hope that you and your colleagues, family, and friends are staying inside and safe during this international crisis.