With so many new digital platforms, creators and influencers are always on the hunt for new services to engage followers across channels. Bio link tools are the latest marketing tool for creators. These tools are especially helpful for Instagram, where you can only put one link in your bio. With …

For many creators on Instagram, the algorithm can feel like a double-edged sword. It can boost your engagement or hide your content from your followers, often making what can feel like arbitrary decisions. Instagram’s algorithm works like a living animal, adapting based on new information. It can feel confusing to …

Nothing feels worse than spending weeks negotiating content with a YouTube or Instagram influencer only to find out that, although the content itself is great, the engagement they promised you doesn’t exactly match the expectation that was set. Fortunately, there are a few little processes you can put into place …

Influencers have the power to make a real difference in conversations surrounding our culture. With their millions of followers, they have the power to move conversations forward with just one simple post. For many influencers, they feel that they have a responsibility to leverage the privilege they’ve earned with their …

It seems like every week there’s a new app that completely disrupts how users -- especially Gen Z -- interacts with social media; Clubhouse is the latest example. What is Clubhouse? Clubhouse is a new platform that fully invests in the power of voice. In other words, Clubhouse allows users …

2020 was a tough year for everyone, including marketers. With an ongoing pandemic, brands large and small had to rapidly shift their expected strategies in order to maintain some semblance of profitability. What everyone quickly found out, however, was that e-commerce was nearly impenetrable. Take a look at this figure …

It's important for brand marketers to build great influencer marketing campaigns that are as diverse as their consumers. To that end, we put together a list of 12 awesome black and brown creators that you can book for your next campaign! Carrie Bernans From Richmond, VA and Memphis, TN, Carrie …