Nothing feels worse than spending weeks negotiating content with a YouTube or Instagram influencer only to find out that, although the content itself is great, the engagement they promised you doesn’t exactly match the expectation that was set. Fortunately, there are a few little processes you can put into place …

Influencers have the power to make a real difference in conversations surrounding our culture. With their millions of followers, they have the power to move conversations forward with just one simple post. For many influencers, they feel that they have a responsibility to leverage the privilege they’ve earned with their …

It seems like every week there’s a new app that completely disrupts how users -- especially Gen Z -- interacts with social media; Clubhouse is the latest example. What is Clubhouse? Clubhouse is a new platform that fully invests in the power of voice. In other words, Clubhouse allows users …

2020 was a tough year for everyone, including marketers. With an ongoing pandemic, brands large and small had to rapidly shift their expected strategies in order to maintain some semblance of profitability. What everyone quickly found out, however, was that e-commerce was nearly impenetrable. Take a look at this figure …

It's important for brand marketers to build great influencer marketing campaigns that are as diverse as their consumers. To that end, we put together a list of 12 awesome black and brown creators that you can book for your next campaign! Carrie Bernans From Richmond, VA and Memphis, TN, Carrie …

Q4 Online Sales for 2020 are set to be the biggest we've ever seen. Why? For the first time in history online advertising spend has surpassed Traditional advertising. As the Washington Post says, “this platform is rich with shoppers….” Even companies such as Walmart are changing their systems to be …

You’ve spent months or even years building, testing your new product. Finally, you’re ready to put it on the market. You’ve hired top firms to build a marketing campaign, and you managed to get coveted coverage from Tier-1 publications. However, the day of launch, something goes wrong. Before you were …