It's important for brand marketers to build great influencer marketing campaigns that are as diverse as their consumers. To that end, we put together a list of 12 awesome black and brown creators that you can book for your next campaign! Carrie Bernans From Richmond, VA and Memphis, TN, Carrie …

Q4 Online Sales for 2020 are set to be the biggest we've ever seen. Why? For the first time in history online advertising spend has surpassed Traditional advertising. As the Washington Post says, “this platform is rich with shoppers….” Even companies such as Walmart are changing their systems to be …

You’ve spent months or even years building, testing your new product. Finally, you’re ready to put it on the market. You’ve hired top firms to build a marketing campaign, and you managed to get coveted coverage from Tier-1 publications. However, the day of launch, something goes wrong. Before you were …

The success of TikTok has been launching artists into the viral stratosphere, much like Lil Nas X, a well-known success story for his song ''Old Town Road '' featuring Billy Ray Cyrus. His country-rap song started trending on TikTok when creators dressed up in their best western attire. TikTok, the …